What is a Competitive Advantage? -

We define competitive advantage as the degree to which a firm creates more economic value than rival firms in a given product market,

Once a potential competitive advantage is identified, find out how rare it is The easier it is to replicate, the faster competition catches up Sometimes the

competitive advantage A competitive advantage can be derived from a variety of sources, including cost advantages, innovation advantages, and customer loyalty

competitive advantage Where the information technology used in a company's value chain is sensitive to scale, a company may improve its overall competitive advantage by increasing