Competitive Advantage

Sources of Competitive Advantage · 1 Product Attribute Differentiation · 2 Customers' Willingness to Pay · 3 Price Discrimination · 4

To sustain competitive advantage, companies need to continuously innovate, invest in research and development, and stay attuned to market trends

competitive advantage A competitive advantage is anything that gives a company an edge over its competitors, helping it attract more customers and grow its market share

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